The 2021 WeChat public class pro live broadcast has just ended. I believe that everyone can see Xiaolong on some Internet media accounts or video platforms, so I don’t plan to show all the content of the speech here.
Among them, most of them are summarizing the content of Zhang Xiaolong's speech, so I will not continue to be the representative of the class, and ask others for the notes. Let's talk about Zhang Xiaolong's product thinking that can be seen in this speech.
I have always felt that the phrase "teaching a man to fish is worse than giving him a fish" should not come from the teacher's mouth, but from the student.
Only when students understand the "existence of principles" and "models of methods" can they better absorb and transform them into their own internal abilities, rather than the wishful expression of teachers. Because of this, in most cases, it is easy for students to complain that there are no examples, it is difficult to understand, it is too abstract, and so on.
So in my opinion, through this talk, the way of thinking about discovering some excellent products will be more valuable.
1. Tools = Efficiency ≠ Feeling
"Thank you to the friends who came to the open class, let me feel that this is a face-to-face communication, not a live broadcast of one person facing the screen.
Although in an open class a few years ago, I said that the open class should be held online, which is the most efficient, but I didn't expect that it was forced to do it today because of the epidemic. "
The essence of tools is to improve efficiency, but people themselves are the most important. Don't pick up a hammer and see that everyone is a nail.
Making a product is like building a ship. It's easy to pick up a hammer and keep smashing it. Over time, I will feel that I am building a ship, and then I will think about how to make a better ship, and forget the purpose of picking up the hammer in the first place. Not to build ships, but to know what's on the other side of the sea? No matter how well WeChat does, Zhang Xiaolong still likes face-to-face communication.
Therefore, making a product cannot country email list be too rational, but should feel the world attentively, get closer to the user, or even become a user, in order to know what kind of product is the most suitable.
2. The goal is set by oneself, and the task is given by others
"We didn't ask the company what resources the company wanted to do (video account), and we did it quietly without even having a meeting in the company. I think this is very WeChat-style. Basically, when we do things on WeChat, we start by setting up a small team. Start, not large-scale Corps operations.
And I said, if we want to do it, we must make it bigger. This is not a task given by the company, because completing the task is boring and distorts the action. It should be said that we have to give ourselves some challenging goals, otherwise the work will be boring. "